Problem: The problem I have chosen for this assignment is the same opportunity I have been working on for a while in this class. The problem of white shoes becoming too dirty too quickly.
Solution: I have two ideas for a solution to this problem. One is a preventive while the other is a cleaner. The preventive would be a sort of coating that would go on the shoes immediately after buying them. The coating would repel dirt and grime to keep the white shoes looking great. I would like it to be as easy as possible to apply, maybe in the shape of a deodorant like stick that you rub onto the shoes. The second solution could be a cleaner that would also be very easy to use. A cleaner specifically for white shoes that would make them look as good as new. The cleaner would remove the dirt and grime while also having a whitening element just like a toothpaste would do to your teeth. The product would also smell great to make your shoes smell brand new. Both of these solutions would be priced at a rate that would target the biggest demographic of white shoe owners, teens and college aged girls and boys.
I was wondering if your product would be able to be applied to all types of material, such as tennis shoes, leather shoes, etc. I think it is an opportunity because white shoes can be considered a fashion trend. Why not add shoe skins that turn your shoes white or any color for that matter? These skins can be molded to any size or shape of your shoe. I like both your ideas especially the repellant product.
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