The Long Tail: Why the Future of Business is Selling Less of More, Chris Anderson
1. The theme of this book is that of selling, and Chris Anderson explains a new way of selling that is better than that of the past. This is a book that was capitalizing on the internet and digital space. He explains that niche goods that are online are the way of the future and implores the reader to see this fact.
2. It connected because in the professor's lecture he talked about specializing and being niche and not too broad. Making a product for everyone could do worse than making a product specifically for a set group of people. Also in lecture, the professor encourages us to create and so does this book. The book tries to change the reader's perspective to his own about long-tail selling.
3. I would tell the class to create something on their laptops. It can be anything and that is the point. Anderson goes into detail about how anyone who has a laptop instantly becomes a creator because they now have tools at their fingertips to do almost anything. Which in turn makes the tail longer because anyone and everyone are creating.
4. This book is a few years old, but I was surprised at what I learned. Chris Anderson's long-tail perspective still holds true today. Niche is still the way to go, and most everyone can create and sell niche products because of today's technology. This left me feeling more creative and more confident in the things that I do create.
Hey Garrett, this book sounds interesting. I liked how this author looks at selling and the various techniques he uses. I find the laptop idea extremely interesting and helpful. I've always been an advocate for using computers for everyday tasks along with creating business and ventures. With everyone having a laptop, anyone is now able to start a business at their fingertips.
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